Soccerex 2007

Trade show booth design for “Germany – Land of Ideas”  at Soccerex 2007 in South Africa

Within the framework of the initiative Germany – Land of Ideas and Siemens South Africa, German companies showcased themselves at the Soccerex, the world’s largest football fair, in Johannesburg using the modular trade-fair system URBAN116.

The sole global football B2B event, the three-day Soccerex brings important decision-makers from the football industry together at this outstanding fair and exciting football event.

Showcase features

• Design and planning of the German pavilion comprising URBAN116 modules
• Large-scale and backlit graphics above displays